Search Engine Optimization

Posted by Friday, September 18, 2009

Traffic is exposure. If no one knows how to find your website or blog, then you will only be showing off your great site to friends and family. Page optimization refers to search engine optimization techniques used directly in the construction of web pages. And SEO is more than just engine optimization, it’s about optimizing the page for human readers. If you really do that, serch engines will be glad with that.
Monitoring your use of keywords is important, as well as making sure your website’s content is indispensable. Stay away from keyword stuffing for it not only makes your website appear to be unintelligent and unprofessional but because search engines have caught on they penalize for the overuse of keywords. The goal is using keywords realistically and prudently. Keywords are often solely used to attract web search traffic.

Even as traditional SEO identifies a keyword density of 2-7% as being optimal for on page optimization, changes in Google’s search engine operations indicate that a density of only 1-2% may be preferable (and readable). Create a list of words that can be used as search terms relating to your topic and use them in different places throughout your site. Latent Semantic Index powered by Google (LSI)algorithm will also reward you for the use of similar phrases.

Keywords do not necessarily have to be restricted to the content of your page. Keywords need to be emphasized in page titles. A search engine recognizes your page content based heavily on the words you choose to utilize in your page titles. Without using keywords in the title pages, one must have many outside links that point to the specific page to increase web traffic. Keywords, when being integrated into your titles, should be placed as near the beginning of the title as is possible, but ensure that it is easily comprehended. It is important to have a page title for optimal results, as this becomes the link associated with the page in the search engine results.

Be sure that every page of your website has a short page title using the most important keywords for the page. Keep in mind that search engines will only display set numbers of characters in each search result. Generally speaking, it is enough to only use a keyword once in a title - to use the keyword two or three times is repetitive.

Meta tags is a term you may read about when reading about “on page optimization” but because it was widely abused by spam, search engines don’t acknowledge them. There are very few SEO professionals who continue to depend on meta tags for web page optimization. If you decide to go ahead, make sure you only use meta keywords and descriptions so that these words and phrases show up on the page and are not going to be considered spam.

Links from your site to other related pages will also enhance the popularity of your search engine. Consequently, it is imperative that the links provided are real and sent to sites with similar content that adds value to the visitors. Page optimization is not hard to institute and given that you offer the visitors to your site excellent and relevant content, it will largely benefit the success you will have with the search engines.

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